"Parents located in north London seeks an exceptional and qualified tutor to support their smallest child on his early path to becoming an British gentleman."
Upon seeing this post, you might easily miss the wording "beginning" as just a turn of phrase.
Yet, it could be the most important element of this unusual job advert, as it seeks to find a teacher for a one-year-old.
Many of responses have already been received since the anonymous family posted their search for the highly paid tutor, who needs to be "a uniquely qualified person".
Over the last few weeks, the advert has attracted interest in the news, with many asking why?
Forward-Thinking Method
A tutoring expert, chief executive of Tutors International, which is helping the family in their hunt, stated that notwithstanding first skepticism, he found the idea "far sighted", and "advanced".
When he met the family, he noted they recognized the unusual character of their request, and how young their son is.
However, they clarified that they "were unwilling to delay any longer" to get a tutor, as they had held off until their elder sibling was five, and by that stage "cultural bias had already set in".
What precisely does the family refer to by "cultural bias"?
It's "comprehensive", he answered. "The way you eat, the manner you speak".
He said the older sibling had adopted "extremely delicate, non-verbal cues" from the family, and had adopted their cultural norms. The family told Adam they did not want history to recur with their new baby.
The intention: To hire a English tutor, who should speak with standard English accent, to guide the baby right from the beginning.
Osmotic Learning
"A great deal of the education at the beginning here is somewhat acquired indirectly," explained Adam.
It's via this natural absorption that the family are aiming the child will acquire the British traits they aim to cultivate.
He noted the tutor must be somebody who studied at "prestigious academies – similar types of schools as the family plan to send their son to".
"The tutor just has to be the right kind of person, they'll be performing things they aren't even aware they're doing, just naturally," he said.
Cost Not Relevant
The family explained to Adam the selected educator should ideally also have knowledge of or interest in equestrian activities, winter sports, creative fields and instrumental training so as to influence the child in a broad spectrum of interests.
Furthermore though, he said the family desired the tutor to enrol the child on a range of lessons so the child would be "equestrian training and picking up an musical instrument by the time they are about three years old".
In the family's minds, guiding their son become a "English gentleman" will lead to achievement and open doors.
"Considering the advantages and disadvantages of that, because it's certainly a status symbol," he comments.
However, notwithstanding all this tutelage in "Britishness", could the child adopt what is termed cultural leaning from the globally influenced family he resides with in any case?
"Certainly", replied he. "The family know this might not succeed, but they've just taken the view of, 'why not attempt it and let's go as early as we can', because the cost of it is irrelevant," he stated.
Overly Optimistic
Several in the tutoring industry who have those concerns.
Another CEO, chief executive of an educational organization, who provides private tutors, wrote that "the journey of embracing two identities, or actually, forming one's identity, is something that must be grown into, not engineered."
The expert wrote that he had emigrated from Asia to the United Kingdom at the period of 7 years old, and had been raised knowing and embodying two backgrounds. He continued to study at Cambridge University.
"The notion that a single person can act as a representation of English culture, someone who can possibly transplant the attributes of a English gentleman upon a one-year-old child, appears naive and unrealistic," he commented.
"In my experience, employing a distinctly UK tutor from early childhood will does not instantly produce the outcome they want.
"I never had such a figure, and nevertheless I have been fortunate enough to live many of the experiences they aspire for their son."
He stated: "The fact is, self-identity can not be forced from the outside; it must be selected, and it must originate internally."
Buying Britishness
Naturally, UK identity is something the expert believes can be educated – and commercialized.
"I believe the reality that the global community regards us in this respect is something that we should be cherishing|valuing|appreciating