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The Video Platform Grants Users Control to Limit Artificial Intelligence-Made Videos in Personal Streams

Users will soon have a fresh option that enables them to lessen the quantity of AI-created media appearing in their streams. This move comes as the platform disclosed that it presently contains over 1 billion AI-generated clips.

Testing and Rollout

This change is in a pilot phase over the following weeks before a widespread rollout. This development comes amid a increase in AI-generated material, driven by emerging content generation software.

AI Content on Other Platforms

Studies have shown that approximately a tenth of the quickest rising content creators on a popular video site only show AI-generated videos. A significant portion of this content is considered mass-produced AI material, a term for poor-quality, mass-produced content that is often absurd or dreamlike.

“We know from our community that numerous viewers appreciate content created using AI tools, ranging from AI artwork to science explainers, and we aim to provide users the power to see more or less of that, depending on their own likes,” commented a company executive.

Scale of AI Content

The service disclosed that there are currently over a billion videos on its network identified as AI-generated. Overall, more than 100 mn pieces of content are uploaded to the platform each day, making AI content a minor part of its total content library.

Customizing Your Feed

Viewers will be capable of limit or boost the amount of AI content they view by using the content preference option in the platform and choosing the AI content topic. Further subjects that are already be adjusted under the filter cover current affairs, clothing, aesthetics, and dance.

AI Disclosure Rules

Its rules require content makers to tag “realistic” artificially created content, and it bans dangerous AI impersonations of celebrities or crisis events. Any realistic artificial content that is not labeled can be taken down under its user guidelines.

Additionally, the app will now apply an AI-generated tag to content produced via its proprietary AI systems, or detected by an industry-wide initiative for identifying artificial media. This step is aimed to help prevent users from attempting to bypass the tagging system.

Educational Initiatives

TikTok is also introducing a two million dollar educational fund for experts and groups to develop educational content about using AI responsibly. This project will support educational bodies focused on teaching coding and technology.

Moderation Strategy

The platform has justified its moderation strategy, amid controversy over intentions to make redundant hundreds of review team members in the UK. It is planning to reduce hundreds of positions in its user protection department in London, with trade unions and internet security professionals voicing alarm that people are being substituted by machine-led review.

A senior executive explained that human moderation would still have a role, but AI can protect employees by eliminating the most graphic content ahead of it has to be seen by humans. The platform reported a notable drop in disturbing and violent content reviewed by safety staff over the last 12 months due to the use of its automated systems.

It is vital to combine people and machines to keep the platform safe,” the executive stated. “We’ll have humans as part of that process, but we additionally believe it’s extremely critical to limit contact with harmful content as swiftly, which is the area in which a lot of the machine support is really helping us operate efficiently.”
The writer

Lindsey Cohen

Tech writer and digital strategist passionate about emerging technologies and their impact on society.

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